The Pedestrian Council of Australia's “Kill a kid. Kill a family”. This particular campaign was initiated in an attempt to slow down drivers in school zones... Strangely when you consider the racism debacle last week about Indians being attacked, I think the slogan holds... Lol...
CREDITS
Agency: Saatchi & Saatchi Australia, Sydney. Executive creative director: Steve Back. Creative Director: David Bowman. Copywriter: Steven Jackson. Art Director: Vince Lagana. Art Buyers: Skye Houghton and Alice Quiddington. Print producer: Jeremy De Villiers. Account Manager: Alexandra Klujin. Account Supervisor: Chris Yong. Photographer: Gary Sheppard. Retouching: Marcus Thyer at Cave.
CREDITS
Agency: Saatchi & Saatchi Australia, Sydney. Executive creative director: Steve Back. Creative Director: David Bowman. Copywriter: Steven Jackson. Art Director: Vince Lagana. Art Buyers: Skye Houghton and Alice Quiddington. Print producer: Jeremy De Villiers. Account Manager: Alexandra Klujin. Account Supervisor: Chris Yong. Photographer: Gary Sheppard. Retouching: Marcus Thyer at Cave.
